6 THINGS MORE VALUABLE THAN PRICE

I've been buying cosmetics from the same store for 23 years, ad even though the store has relocated six times and made staff changes, every now and then I've patiently followed. Why? It's not because they offer the lowest price. Far from it. If you're thinking "cosmetics – big deal!" — read on. There's a hidden "ah ha" moment waiting for you.

This cosmetics business taught me about marketing the customer experience long before I even thought of starting my own business.

Here are just 6 of the reasons I'm a loyal follower — in order of priority for me.

Relationship. They've always greeted me by name. They keep incredible records of what I've purchased, along with my likes and dislikes. In short, they do things to prove they care. They don't talk about it.
Reliability. When I book appointments for special events, business or pleasure, I know I'm going to be pleased with the result — every time. That's a lot of events over 23 years!
Quality. The quality and consistency of their products and services exceeds all my expectations. I've never been let down; and on the rare occasion I've been disappointed, it's always made right, no questions asked.
Knowledge and competence. These are well-trained people, skilled in the service they provide and knowledgeable about their field and their products.
Follow Up and Feedback. I'm regularly asked for feedback on products, services and things that are important to me. I know the information is going somewhere (and not down a black hole) because they have continuously improved their offerings over the years.
Insider Information. I'm kept informed on the latest trends not only in cosmetics but in fashion and seasonal colour palettes.

Check this list again and ask yourself, "am I providing these qualities to my clients?"

The cheapest price isn't the be-all and end-all in business. To repeat the ending in last month's Marketing Moment, people buy because it makes them feel good.

Make your marketing an emotional experience!

For more information on how to achieve your design goals, and about our services, please visit our website at www.decorbyjennifer.com And be sure to subscribe to our new on-line magazine!

Article Author

Decor By Jennifer Inc. is an innovative renovation and design consultancy operating in the thriving area of York Region. Jennifer Brouwer is the guiding force behind this service-oriented and value-focused company that creates breathtaking and functional spaces to the delight of clients. Adhering to the philosophy that educating clients will help them make informed decisions throughout the project, Jennifer takes the time to understand and incorporate the client’s personality into the decor scheme, resulting in interiors that reflect individual tastes. Staying up-to-date with both industry standards and decor trends through participation with many associations, such as POC, IDA, GTHBA, CDECA and TMG, Jennifer appreciates what is current, as well as what is classic. Decor by Jennifer Inc. represents excellent value for money, a firm where clients can bring their unique decorating challenges and expect a high level or professionalism and interior design ability in return. Contact us at our website or by calling (905) 940-3333.

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