Garage Makeover? Women Inspire Garage Door Industry Facelift
by Garaga
One of the hottest trends in today’s home improvement market is garage makeovers. Once considered just a parking spot or catch-all for storage overflow, the garage is fast emerging as a liveable addition to the home. The image the garage is changing and women are leading the way. In a recent survey, commissioned by really brokers Century 21, homebuyers were asked what they believed to be the most important amenity in the home-buying decision. An unbelievable 74 percent listed the garage.
Garages are also becoming bigger, and two thirds of new homes built today have two-car garages. With today’s new stylish models, making the right selection on garage door is more challenging. One must now consider door style, color, window designs and decorative hardware. It’s no wonder women are now a key player in the decision making when it comes to replacing or purchasing a new garage door. Women frequently tell their door specialists: “If I am going to have something big attached to my house, you bet I want it to look fabulous and add value to the neighbourhood.”
Men and women are so different emotionally, mentally and physically yet salespeople continue to sell their products to women the same old way they have always sold them to men. A rule of thumb to keep in mind is: men go to buy while women go to shop. Female customers are looking for product quality, curb appeal and a wide selection so it’s important that a showroom is inviting, clutter free and pleasing to eye.
According to the Wall Street Journal, women are involved in the purchase of 61 percent of major home improvement products. And one out of three women are the sole decision-maker in those projects, it’s no wonder that manufacturers, distributors and vendors are capitalizing on this and paying attention to female customers and making sure they are meeting needs.
About Garaga Inc.
Garaga is a Canadian garage doors manufacturer for the residential, commercial and industrial markets. Garaga ownes two ultra-modern plants, one in Saint-Georges-de-Beauce, Quebec and the other in Barrie, Ontario. The company also has a distribution center in Montreal, Quebec. GARAGA inc. is celebrating his 25th anniversary in 2008 and has grown from 5 employees in 1983 to over 200 in 2008.
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