Privacy Policy


  1. Introductory Statement

    Zoocasa (2167961 Ontario Inc.) (“we”, “us”), which owns and operates the homerenovationguide.com website (our “Site”), has created this privacy policy (the "Privacy Policy") as part of our commitment to helping our users better understand what information we collect about them and what we may do with that information. The following discloses our information gathering and dissemination practices for our Site.

    Our Site provides an interactive way for users to access local listings and enable trade professionals in the home renovation sector to advertise, among other services (our Site and such services, collectively, our "Service").

    We understand the concerns that you may have about your privacy and respect your right to protect your personal information while online. While you can visit our Site without revealing any personal information, in many cases certain personal information is required to register as a member and use certain Services.

    By accepting this Privacy Policy and our Terms and Conditions of Use (“Terms of Use”), you expressly consent to our use and disclosure of your personal information in the manner described in this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms of Use.

  2. Information We Collect

    Our primary goal in collecting personal information is to provide you with a smooth, efficient, and customized experience. This allows us to provide services and features and to customize our Service to make your experience better.

    We collect two types of information: personally identifiable information (PII) and non-personally identifiable information (Non-PII), which is also referred to as aggregate and anonymous data. We collect this information in a variety of ways through the features provided on our Site, such as registration, when you communicate or otherwise interact with us, contests, promotions, or when you purchase a product or service through our Site. Providing us with PII is your choice, and you can always choose not to provide certain information, but you may then not be able to take advantage of some features.

    1. Personally Identifiable Information

      PII is data used to identify, contact or locate a person, including name, address, telephone number or email address.

    2. Non-Personally Identifiable Information

      Non-PII is information that is anonymous or not linked to a particular person, such as your Internet Protocol ("IP") address.

    3. User Profiles

      You agree that we may feature users’ profiles, including your profile, in, among other places, editorials and newsletters that we periodically send out to our users. Your name, email address, postal address and telephone number are confidential and will not be posted by us in your profile. The Terms of Use prohibit you from including such information in your profile. Your profile is available for view on our Site, by both registered users and visitors that view our Site. Users’ profiles include a description, photos, likes and dislikes, individual essays, and other information helpful in rating a user and communicating with that user. Your viewable profile does not include any identifying information about you, except the username you chose upon registering.

    4. Use of Cookies

      We use data collection devices such as "cookies" on certain pages of our Site for practical purposes. "Cookies" are small files placed on your hard drive that assist us in providing customized services and better functionality as you move across our Site. Cookies make the personalization of your Internet experience possible. For example, without the use of cookie files, it would be virtually impossible for us to remember your username and password. You would need to re-enter this information upon each visit to our Site. We also offer certain features that are only available through the use of a "cookie." Cookies can also help us tell what browser you are using, and your Internet Protocol ("IP") address. This information is collected automatically when you visit these pages of our Site. Most cookies are "session cookies", meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits.

    5. Web Beacons and Web Bugs

      Generally, a Web beacon consists of a small string of software code that represents a graphic image request on a Web page or email. There may or may not be a visible graphic image associated with the Web beacon and often the image is designed to blend into the background of a Web page or email. Web beacons can be used for many purposes - including site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. The Web beacons on our Site collect only Non-PII or anonymous data. We may use Web beacons to do the following:

      • count users who have visited specific pages or access certain cookies;
      • monitor traffic and conversion patterns through our various product and other offerings on our Site;
      • personalize your experience when you visit our Site, including the advertising content you see; and
      • determine whether or not messages were opened, links were clicked or notifications/offers were acted upon.

  3. Information You Provide About Yourself While Using our Service

    We have areas on our Site where you can provide information about yourself and communicate with others, which are governed by our Terms of Use.

  4. Our Use of Your Information

    We use information in the files we maintain about you, and the other information we obtain from your current and past activities on the Site, to resolve disputes, troubleshoot problems and enforce our Terms of Use. At times, we may review the data of multiple users to identify problems or resolve disputes.

    You agree that we may use PII to improve our marketing and promotional efforts, to analyze Site usage, improve our content and product offerings, and customize our Site’s content, layout, and services. These uses improve our Site and may better tailor it to meet your needs.

    You agree that we may use your information to contact you and to deliver information to you regarding your account, administrative notices, newsletters, product offerings and communications relevant to your use of the Site. We collect all email addresses that you provide to us, and communicate with you via email in accordance with your preferences. When creating a user profile, you select the notifications that you wish to receive from us. We do not share your email address with any other users of our Site. While we may maintain a copy of your email address if you send us an unsolicited email inquiry, we will not alter the email notifications that you have selected.

    If you do not wish to receive all of these communications, you may opt out of the receipt of certain communications when creating your user profile or by clicking “unsubscribe” in any email communications from us. By accepting this Privacy Policy and not changing your notification preferences, you expressly agree to receive this information.

  5. Our Disclosure of Your Information

    Due to the regulatory environment in which we operate, we cannot ensure that all of your private communications and other PII will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting any of the foregoing), we may be required to disclose information to the government, law enforcement agencies or third parties. Under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your information that they collect from our Site. Accordingly, although we use industry standard practices to protect your privacy, we do not guarantee, and you should not expect, that your PII or private communications will always remain private.

    As a matter of policy, we  do not  sell or rent any PII about you to any third party. However, the following describes some of the ways that your PII may be used or disclosed.

    Advertisers

    We may aggregate (gather up data across multiple users’ accounts) PII and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing and promotional purposes. However, in these situations, we would not disclose to these entities any information that could be used to identify you personally. We do not disclose PII, such as your name, email address, password, credit card number and bank account number, to marketing advertisers.

    We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness and to better manage the advertising on our Site. For example, the companies typically gather data about consumers who view their ads. That data is anonymous - linked only to a numbered cookie on a user's computer. Networks collect and analyze this data to make a variety of inferences about each consumer's interests and preferences. The result is a profile that attempts to predict the individual consumer's tastes, needs, and purchasing habits. That profile enables the advertising companies' computers to make split-second decisions about how to deliver ads directly targeted to the consumer's specific interests. This is called online preference marketing.

    Some advertisers also track and analyze anonymous usage and browsing patterns of the visitors to our Site. All data collected by these third parties on behalf of our Site is owned and used by us, but is licensed to the third party for the purposes of creating behavioral information segments. We use this information to help provide our advertisers with more targeted advertising opportunities, which means that users see advertising that is most likely to interest them and advertisers send their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. In addition, the third parties can sell the behavioural information segments to other third parties for use in ads on other web sites.

    Other Corporate Entities

    We may share much of our data, including PII about you, with our parent, subsidiary and other affiliated companies (each an “Affiliate”) that are committed to serving your online needs and related services, throughout the world. To the extent that these entities have access to your information, they will treat it at least as protectively as they treat information they obtain from their other users. Our Affiliates will follow privacy practices no less protective of all users than our practices described in this document, to the extent allowed by applicable law. It is possible that we or one or more of our Affiliates, or any combination of such, could merge with or be acquired by another business entity. In connection with the due diligence review involving such a potential transaction, we may share some or all of your PII with potential acquirers, merger partners or investors, and their agents (including professionals). We would require that these third parties sign non-disclosure agreements and would endeavor to disclose as little PII as possible. Should such a combination in fact occur, you should expect that we would share some or all of your information in order to continue to provide the Service.

  6. Legal Requests

    We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any information about you to law enforcement and other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with any investigation of fraud, potential threats to the physical safety of any person, violations of our Terms of Use, intellectual property infringements, or other activity that is illegal, may expose us or you to legal liability or is necessary to exercise our legal rights or defend against legal claims. We can (and you authorize us to) disclose any information about you in response to subpoenas, court orders, legal process, governmental investigative demands or where we believe, in our sole discretion, disclosure is necessary to comply with the law.

  7. Your Use of Other Users Information

    By accepting this Privacy Policy, you agree that, with respect to other users' PII that you obtain through the Service, if any, we hereby grant to you a license to use such information only for communications related to the Site that does not constitute an unsolicited message or spam. To report spam from other users, please Email Us.

  8. Other Information Collectors

    Except as otherwise expressly described in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are on our Site or on other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them. To the extent that we use third party advertisers or have third party e-commerce partners, they adhere to their own privacy policies. Since we do not control the privacy policies of any third parties, you should investigate their policies before you disclose your personal information to them.

  9. Security

    We use industry standard practices, including "firewalls" and Secure Socket Layers, to safeguard the confidentiality of your PII. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by others inside and outside the company. However, "perfect security" does not exist on the Internet.

  10. Notice

    We may change this Privacy Policy from time to time based on changes in the law, your comments, or our need to accurately reflect our data collection and disclosure practices. We will notify you about significant changes in the way we treat personal information by sending you a notice via email or by placing a prominent notice on our Site.  If any change is unacceptable to you, your sole recourse is to discontinue accessing or otherwise using this Site. Your continued use of the Site shall constitute your acceptance of the Agreement as amended. The last revision date for this Agreement is set forth below.

  11. How to Contact Us

    If you have any questions about this Privacy Policy or our information-handling practices, please contact us by email or postal mail as follows:

    Privacy Officer
    Zoocasa (2167961 Ontario Inc.)
    350 Bloor St
    1st Floor
    Toronto, Ontario M4W 0A1
    Email Us

© 2012 2167961 Ontario Inc. All rights reserved.

All rights reserved

Last Updated February 23rd, 2012