EasyClosets Brings New Color Trends and Wood Grain Textures to the DIY Home Organization Market

EasyClosets®, a leading online home storage solutions provider, announces the arrival of four new on-trend colors that add a sophisticated flair to any room in the home. Created in response to consumer demand, the four new tones include Chateau, Cocoa, Driftwood, and French Roast.

Chateau’s warm taupe hue combines the look of weathered hardwood, light cathedral wood grain patterns, and a smooth-to-the-touch finish.

  • Cocoa blends medium brown and milk chocolate colors, bold linear grain pattern, and a detailed wood grain texture to give you a refined, modern aesthetic.
  • Driftwood delivers a natural, weather-worn look with earthy greyish-brown tones, a clean linear grain pattern, and a unique wood grain texture.
  • French Roast, the darkest brown color EasyClosets offers, mixes dark brown and dark chocolate tones with detailed wood grain texture.

“We identified a growing demand in the DIY home organization market for products that look more like real wood, with all of its natural characteristics. Several of our new colors address this trend by integrating a detailed wood grain texture you can actually see and feel,” said Bobbie Locke, director of marketing and communications for The Stow Company, the parent company of EasyClosets brand.

"We’re proud to be one of the first companies to offer textured finishes combined with trendier colors to the online DIY closet and home organization market,” said Locke. Because smooth finishes, solid colors like white and ivory, and traditional wood grains such as cherry and maple are expected to remain popular, EasyClosets will continue to provide these standard colors as well.

Color trends among consumers are always evolving, but market analysis shows that light neutrals with grey values, true browns, and grey browns continue to rise in popularity. EasyClosets latest color additions meet these demands while allowing homeowners to express themselves throughout traditional, modern or transitional spaces in their homes.

Now with 11 total color options, custom sizing, and a wide selection of accessories, EasyClosets makes it easier than ever to design a custom organization solution that suits any homeowner’s personal style and space. The intuitive online design tool enables fast and simple space planning, and professional designers are on staff to provide suggestions or create a custom design at no charge.

Sustainability and lifetime value remain important in the purchase of custom closet and home organization products. Crafted of high-quality composite panels with durable thermally fused laminate, EasyClosets storage solutions provide long-lasting beauty, functionality and organization. In addition, EasyClosets offers products that have been granted Forest Stewardship Council® certification (FSC-CO28471), which guarantees that they come from well-managed forests. To learn more, visit www.EasyClosets.com/fsc.

About EasyClosets

EasyClosets, a brand of The Stow Company, is a leading online provider of do-it-yourself custom storage and organization systems for all areas of the home, including closets, garage, pantry, laundry, entryway, and living areas. EasyClosets products are sold primarily online at www.EasyClosets.com and shipped direct to customers’ homes with free shipping in the contiguous U.S. Founded in 1984, The Stow Company is part of The Windquest Group, and has manufacturing plants in Holland, Mich., and Pine Brook, N.J. For more information, visit www.EasyClosets.com.

Hot Product Author

The Stow Company’s EasyClosets.com, Easy Track, and ORG home organization brands help you transform cluttered spaces into beautiful, efficient spaces. Our smart storage products can improve the closets, pantry, garage, family room, office, craft room, laundry rooms, mudroom and more. The custom cut EasyClosets.com storage systems are easy to design and buy online, easy to install, and easy to love. Easy Track do-it-yourself closet kits are available in select retail stores and home centers. Want an expert to handle everything? Your local ORG dealer will design a solution that’s personalized just for you and install it with care.

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