Silhouette Hardwood Flooring is the recognized brand manufactured and distributed by the Avant Guard Group of companies. The group was founded in 2004 and is made up of 4 inter-related companies; Avant Guard Flooring Inc, Avant Guard Finishing Inc, Avant Guard Marketing Inc, and Avant Guard Distribution Inc. Each company has its own specialized personnel and operations. Each is geared to support our overall objective of becoming a leading innovator and respected manufacturer of hardwood flooring.

Although our ground breaking approach to pre-finishing wood flooring is without doubt the hallmark of our group, our commitment to innovation is not only relegated to our finishing company. Our expectation is that all the employees within our group continue to apply themselves in a search to do things better and in a more efficient manner. Each day we must strive to raise the bar and in doing we hope to raise it for the wood flooring industry as a whole.

Located in Thurso Quebec, about 50 miles from Canada's capital of Ottawa on a 20 acre site, here is where we process raw lumber into flooring. We keep a large inventory of different species of green northern hardwood lumber on sticks and then operate our large bank of kilns to properly dry the lumber before briefly storing it in anticipation of its processing into flooring. Our modern manufacturing plant is designed to optimize the use of all our raw material and to produce at high speed straight, flat precisely milled flooring of all species and grades.

Our mission is also our pledge to our customers and employees and is explained by the following points:

• We are aware of our responsibilities as an organization, and thus are committed to the satisfaction of our clients, the well-being of our employees, and the protection of the environment.

• We focus each day on producing premium quality prefinished hardwood floors, of which we can truly say “are second-to-none”.

• We strive to improve our customer appeal by continuously researching and developing new products and new technologies.

• Our strategy is to operate with a constrained sales and marketing budget. This keeps certain costs to a minimum, and in the end allows us to deliver premium quality at a more modest price.

• We have chosen to deal only with true hardwood flooring professionals who are experts in the hardwood flooring field. We are proud to have them representing our products to their customers.